What is SEO ?
about seo optimization
What is SEO SEO (Search Engine Optimization) defines all actions taken on a web page in order to manipulate favorable position on the results page of search engines .
The purpose of SEO is to bring relevant traffic to the page .
SEO actions fall into two categories:
SEO on site or on page SEO
SEO off page seo off site or
SEO on site / seo on page
seoSEO optimization on site optimization summarizes all actions to the page 's source code , its structure and design as well as the content .
To create relevance between page content and keywords that define , modify meta tags , site information structure , quantity and quality of links, images , text page which must be SEO friendly. Also change the structure of URLs using methods rewrite methods that are search engine friendly . Methods do URL rewriting it to be easily remembered by visitors . Changes on site SEO involves modifying the source code of every page of the website.
SEO off site / off page seo
Off site SEO is to obtain references from other sites to the site optimized . SEO actions include enrolling off site to web directories , writing articles as blog / site , publishing the link on twitter , facebook and other social networks .
Also can make link exchange campaigns , advertorials and strategic partnerships with other websites .
SEO optimization process is a long one once because search engines updating their content hard (takes up a particular site is indexed ) , then your competition doing the same. Optimization time depends on the total segment results sought .
If your site is in a niche segment with few sites with similar content , this optimization could last only a month .
Indexing algorithm is very complex and is regularly improved , if someone promises first position in the search engine X , is naive , and most times is a charlatan .
It is important to know that search engines penalize cheaters who use unapproved methods to fool the search robots .
If the moment seems to pay off, cheating the search engines is not worth the long term risk reaching the exclusion of the results of the site involved.
What is allowed and what is not ?
Search engines SEO " guide " developers create websites web pages without taking into account the existence of search engines ; pages with unique content for top quality referrals .
Google , for example, recommends the use of links bot -friendly (no session strings of parameters , etc.) to use website map'uri , not to use pictures instead of text , each page to have a link the referer .
What search engines " fail " to mention is important presararii keywords intelligently in page content , meta - tag'urilor construction , important links from other sites and what specific titles must contain anchors site.
Those who choose to cheat , attempt to abuse the algorithms used by the search engine bots . It creates fake pages just for bots or keyword pages only , areas that are one page incercadu getting references to the source website , links and text visible only search robots , link farms etc .
Although these techniques give incredible results in the short term can always be found , the website being penalized severely or totally excluded from the search engine.
SEO optimization process begins at the design stage of the site and never ends .
Tips section you will find a small tutorial about seo optimization tutorial that shows the processes needed in simple steps and easy to understand .
The tutorial is divided into several parts , so Part 1 addresses the issue of targeting the site and finding optimal keywords , Part 2 talks about SEO friendly structure etc .
